Diamond Resorts is a timeshare company headquartered in Las Vegas, Nevada, with regional offices in Orlando, Florida, Lancaster, United Kingdom. The company has a network of more than 379 vacation destinations in 35 countries around the world and sells vacation ownership points. The company sponsors numerous celebrities, including LPGA professional Brittany Lincicome, PGA Tour professional Brian Gay and MLB Hall of Famers Gaylord Perry and Reggie Jackson. The company also pairs with country music artists, including Cole Swindell, Lauren Alaina and Jana Kramer to host private concerts for its members.
Diamond Resorts announced in March 2018 that the company was partnering with the LPGA to launch the Diamond Resorts Tournament of Champions. The tournament begins the LPGA's 2019 season and features tournament winners from the previous two LPGA seasons, along with celebrity participants. The Diamond Resorts Tournament of Champions replaces the golf tournament the company previously sponsored, the Diamond Resorts Invitational.